carmela peñalba aguirrezabalaga

Operationalizing Service-Dominant Logic through Ecosystem Collaboration: The Case of Smart Building Solutions

Zabala Berriozabal, Kristina; Narvaiza Cantin, Lorea; Peñalba Aguirrezabalaga, Carmela

Biltzarraren izena: Operationalizing Service-Dominant Logic through Ecosystem Collaboration: The Case of Smart Building Solutions / ISBN: 978-84-128130-4-3 / Herrialdea: España / Web: https://www.servitization.org/p/home.html / Argitalpenaren izena: Operationalizing Service-Dominant Logic through Ecosystem Collaboration: The Case of Smart Building Solutions / Hasiera-data: 2025/11/06 / Amaiera-data: 2025/11/07

Using digital service innovation to boost a customization business model: implications for logistics and supply chain management

Zabala Berriozabal, Kristina; Narvaiza Cantin, Lorea; Peñalba Aguirrezabalaga, Carmela; Zubiaurre Goena, Arantza

Biltzarraren izena: Using digital service innovation to boost a customization business model: implications for logistics and supply chain management / ISBN: 978-84-128130-4-3 / Hiria: Lisboa / Herrialdea: Portugal / Web: https://www.servitization.org/p/home.html / Argitalpenaren izena: Using digital service innovation to boost a customization business model: implications for logistics and supply chain management / Hasiera-data: 2024/11/07 / Amaiera-data: 2024/11/08

Digital marketing, customer relational capital, and marketing innovation as driving forces of product innovation performance in organic farming

Arano Irizar, Aritz; Saenz Martinez, Josune; Peñalba Aguirrezabalaga, Carmela; Ortiz De Guinea, Ana

Biltzarraren izena: Digital marketing, customer relational capital, and marketing innovation as driving forces of product innovation performance in organic farming / ISBN: ISBN: 978-88-96687-1 / Herrialdea: España / Web: https://www.ifkad.org/program/social-events/ / Argitalpenaren izena: Digital marketing, customer relational capital, and marketing innovation as driving forces of product innovation performance in organic farming / Hasiera-data: 2024/06/12 / Amaiera-data: 2024/06/14

Marketing-specific intellectual capital, marketing capabilities and performance: An empirical study

Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune; Schiuma, Giovanni

Biltzarraren izena: Marketing-specific intellectual capital, marketing capabilities and performance: An empirical study / Hiria: Matera / Herrialdea: Italia / Web: https://www.ifkad.org/event/ifkad-2023/ / Argitalpenaren izena: Marketing-specific intellectual capital, marketing capabilities and performance: An empirical study / Hasiera-data: 2023/06/07 / Amaiera-data: 2023/06/09

Examining sustainable manufacturing: systems and intra-organizational factors

Peñalba Aguirrezabalaga, Carmela; Narvaiza Cantin, Lorea; Zabala Berriozabal, Kristina; Zubiaurre Goena, Arantza

Biltzarraren izena: Examining sustainable manufacturing: systems and intra-organizational factors / ISBN: 978-84-123480-8-8 / Herrialdea: España / Web: https://www.servitization.org/p/home.html / Argitalpenaren izena: Examining sustainable manufacturing: systems and intra-organizational factors / Hasiera-data: 2022/11/17 / Amaiera-data: 2022/11/18

El aprendizaje-servicio (ApS) como herramienta para desarrollar el trabajo en equipo en colaboración con organizaciones sin ánimo de lucro

Narvaiza Cantin, Lorea; O'Higgins, Ciara; Balderas Cejudo, Maria Adela; Peñalba Aguirrezabalaga, Carmela

Biltzarraren izena: El aprendizaje-servicio (ApS) como herramienta para desarrollar el trabajo en equipo en colaboración con organizaciones sin ánimo de lucro / Argitalpenaren izena: El aprendizaje-servicio (ApS) como herramienta para desarrollar el trabajo en equipo en colaboración con organizaciones sin ánimo de lucro / Data: 2022/06/08

The role of marketers' knowledge and motivation in the generation of positive customer experience

Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune; Ritala, Paavo; Vanhala, Mika

Biltzarraren izena: The role of marketers' knowledge and motivation in the generation of positive customer experience / ISBN: 978-1-912764-82-2 / Hiria: Coventry / Herrialdea: Reino Unido / Web: https://www.academic-conferences.org/conferences/eckm/ / Argitalpenaren izena: The role of marketers' knowledge and motivation in the generation of positive customer experience / Hasiera-data: 2020/12/02 / Amaiera-data: 2020/12/04

Marketing-specific relational capital and product/service innovation performance

Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune; Ritala, Paavo

Biltzarraren izena: Marketing-specific relational capital and product/service innovation performance / ISBN: 978-1-912764-73-0 / Hiria: Toronto / Herrialdea: Canada / Web: https://www.academic-conferences.org/conferences/icickm/ / Argitalpenaren izena: Marketing-specific relational capital and product/service innovation performance / Hasiera-data: 2020/10/15 / Amaiera-data: 2020/10/16

Marketing-specific structural capital, marketing innovation and market performance

Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune

Biltzarraren izena: Marketing-specific structural capital, marketing innovation and market performance / ISBN: 978-88-96687-13-0 / Hiria: Matera / Herrialdea: Italia / Web: https://www.ifkad.org/ / Argitalpenaren izena: Marketing-specific structural capital, marketing innovation and market performance / Hasiera-data: 2020/09/09 / Amaiera-data: 2020/09/11

Disentangling and diagnosing marketing-related knowledge resources: Empirical evidence from Spain.

Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune; Ritala, Paavo

Biltzarraren izena: Disentangling and diagnosing marketing-related knowledge resources: Empirical evidence from Spain. / ISBN: 978-88-96687-12-3 / Hiria: Matera / Herrialdea: Italia / Web: https://www.ifkad.org/ / Argitalpenaren izena: Disentangling and diagnosing marketing-related knowledge resources: Empirical evidence from Spain. / Hasiera-data: 2019/06/05 / Amaiera-data: 2019/06/07

Evaluación positiva por parte de UNIBASQ para la figura de Profesorado Doctor de Universidad Privada

Peñalba Aguirrezabalaga, Carmela

Merezimendu mota: Mérito Académico / Hasiera-data: 2023/05/17 / Amaiera-data: 2026/04/08